Welcome. A short hello from Colin Shove and what's here.
A short hello from Colin Shove and a quick note on what this blog is for, who it's written for, and why feedback is welcome.
Colin Shove's Blog
Ideas to help small businesses perform better. Personal blog, no affiliation, no products to sell.
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How to get more Google reviews without asking
The busiest salons rarely ask for Google reviews. They use the same five questions every visit in a way that puts reviews quietly on the client's mind.
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How to get more referrals without asking
Most salon clients say the visit was lovely and move on. Here is how to give them something specific to repeat, without asking for a referral.
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Why 95% of your salon clients buy their shampoo somewhere else
Every salon client buys hair products. Around 95% buy them somewhere else. Here is the conversation in the chair that quietly closes that gap.
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If Dale Carnegie Walked Into a Salon
A thought experiment, ninety years on. How Carnegie's 1936 principles map almost word for word onto the conversations stylists have every day.
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